The Master's programme in marketing is designed to prepare students for work involving marketing, communication, product development, and business relations.



2-year programme, 120 ECTS
Language of instruction: English

The programme aims to deepen students' understanding of marketing and strengthen analytical skills, communication skills, and ability to develop and make use of business opportunities and communication. The aim of the programme is to train and motivate students to use analytical and critical thinking, as well as to train students in using independent and scientific work methods.

MSc programme that can be completed in two years. Students write 30 ECTS thesis and have the option of pursuing an internship, embarking upon exchange studies at an international partner university or selecting courses that increase the interdisciplinary nature of the programme.

Students who have completed a BSc in business administration have the option of applying for admission to the 90 ECTS MSc programme, but in that case, students do not have the opportunity to participate in a student exchange or internship abroad.

  • The programme is entirely taught in English but elective courses taught in Icelandic are also available.
  • There are possibilities for integration with other fields within RU, such as law and information technology.
  • The content of the programme is based on international academic requirements and effective consultation with progressive Icelandic companies.
  • A Master's thesis in the area of marketing is intended to further deepen students' knowledge and expertise in the field.

Teaching methods

Each course in the programme is designed to foster a dynamic interaction among students and professors in order to promote a healthy and rich learning environment. This environment not only helps students develop a knowledge base and set of professional skills, it provides a firm foundation for advanced academic study (in PhD programmes in Iceland or abroad) or for entering the global marketplace.


Dean´s Selection Grant for RU School of Business graduate students.

The recipient of the Dean´s Selection Grant pays undergraduate fees instead of graduate fees.

  • An application for a full-time graduate programme is also an application for the Dean´s Selection Grant for the first semester.

Information for current students



With an MSc degree in Marketing students are provided with the required knowledge and skills for careers as directors, managers and experts in marketing departments. Graduates work in international business, business relations, marketing research, brand management, advertising, PR firms and digital marketing agencies. The MSc programme in Marketing also prepares graduates for startup ventures, international tourism and sales. 



Our University building offers an optimal study environment. Support services, study areas, coffee shop and gym.

IT facilities

Our IT Services provide a range of computer facilities to help you study. IT suites are located across campus – many with 24-hour access. IT facilities also include:

  • Wireless network 
  • Extensive printing facilities 
  • Adapted PCs for students with disabilities or additional learning needs 

Student study areas

Students have 24-hour access, during term time, to group rooms and private study desks. There is a especially dedicated study area for Graduate students.

Student Union

The University of Reykjavik Student's Union is the focus of many student activities on campus.

Sports Facilities

In the basement of the university, World Class runs a gym which offers discounts to students.

University Book shop
In the main building you can find the book store, Boksala Studenta, which stocks all the books you will need for your studies.


There are three shops and cafés in the building that sell food and beverages to students.

  • Te og kaffi (“Tea and coffee”) sells a selection of coffee drinks, light snacks and bakery products. 
  • Malið serves hot food everyday, plus snacks and refreshments. 
  • The University shop (Haskolabudin) sells groceries, household items and snacks. 

Reykjavik University Campus

Set in one of the most beautiful areas of Reykjavik right next to Iceland's only geothermal beach, the newly built campus offers students modern first-rate facilities. The building has well equipped classrooms and students have 24-hour access to the spacious study facilities.

Environmentally conscious

The campus is one of Iceland's most automated buildings designed to provide an environment optimal for working using the lowest amount of energy.

Automated blinds and windows

In the main areas of the building the blinds and windows are controlled by a weather station positioned on top of the University roof. The weather station collects information about wind direction and outside temperature adjusting windows accordingly, and blinds are automated to ensure direct sunlight does not disturb students working.

A breath of fresh air

The University building is constantly ventilated with natural fresh air using the NAVENT system. Fresh air is drawn into the building and then pumped into the rooms. Special CO2 monitors ensure the correct levels of oxygen in the rooms. Heaters ensure that the air pumped into the rooms maintains the correct air temperature. In the summer time the air pumps drag warm air from the building and pump fresh and cooler air in its place.

Intelligent lighting system

Every light in the University has its own IP address and is controlled by the automated system. Light sensors ensure lighting is only on when rooms are in use. Large windows let in natural daylight which creates a more pleasant working environment.


Beautiful surroundings

Our campus is in a unique position of being set in one of the most popular outdoor areas of Reykjavik.

  • The University of Reykjavik is located right next to Iceland's only geothermal beach, Nauthólsvík. Students can enjoy swimming in the geothermally heated sea, or relax in the hot tub on the beach. 
  • Right next to the campus is the most environmentally friendly restaurant in Reykjavik, Nauthóll, which has been awarded the Nordic Environmental "Svan Certificate,"  and was the first restaurant in Reykjavik to receive this certification. 
  • Students can enjoy the many foot and bicycle paths in the neighbouring forest. 
  • Students can visit the nearby Perlan situated on top of the city's geothermal storage tanks.

Academic staff

Academic staff

The focus of staff research is on innovation and entrepreneurship, finance and economics, corporate governance, marketing and human resource management. RU School of Business is committed to excellence in research and academic staff collaborates with researchers in other fields such as Computer Science and Psychology, within RU and internationally. Students also benefit from the School's extensive network of international professors and guest lecturers from the business community.   



The programme is a mix of core courses and elective courses. By taking elective courses, students get an opportunity to broaden their area of knowledge and to integrate their studies with other fields within RU such as law and information technology. The programme offers some flexibility and can be completed over a longer period. This is a full-time programme. Students who intend to work alongside their studies are advised to enroll part-time.

Programme structure

1. year



  •  Elective (7,5 ECTS)

2. year


  • Exchange programme, internship or electives (30 ECTS)


Program structure for students who started in fall 2015 or earlier.

  • Advanced and digital marketing (7,5 ECTS)
  • International marketing (7,5 ECTS)
  • Strategic management (7,5 ECTS)
  • Elective (7,5 ECTS)
  • Branding and strategic marketing (7,5 ECTS)
  • Business research methodology (7,5 ECTS)
  • Tourisim marketing (3,75 ECTS)
  • Negotiations and sales (3,75 ECTS)
  •  Elective (7,5 ECTS)
  • Exchange programme, internship or electives (30 ECTS)
  • Research proposal

  • MSc Thesis (30 ECTS) 



The objective of master's program internship is to enhance students' knowledge, skills and abilities related to their core field of study. The internship should grant students that opportunity through hands on projects and by that prepare them for entering the labour market. Students will get to know the operation, culture and people of the firm/institution they conduct the internship at. Students will be assigned a supervisor within the firm/institution and a full time faculty member as a supervisor during the period of the internship. Internships are generally unpaid.

Students can choose between three options:

Option 1: Students apply for internship positions that the School of Business arranges with Icelandic companies. 

Option 2: Students arrange an internship with companies themselves and get the internship approved by the School of Business.

Option 3: Finding internship abroad themselves, and get it approved by the School of Business.

Upon meeting an internship's contract requirements, students can receive either 7,5 ECTS units, 15 ECTS units (which may be conducted with the same firm) or 30 ECTS units, depending on the length of the internship. Internships of 30 ECTS is only available for students that take internship abroad.

List of firms and institutions to the School of Business has had internship contracts with a field of internship

Icelandair Group • Icelandair London • Icelandair Frankfurt • Össur • KPMG• Deloitte • PwC • E&Y • Landspítalinn • Síminn • Orkuveita Reykjavíkur • NOVA • Vodafone • Vífilfell • Ölgerðin • Virðing • Sameinaði lífeyrissjóðurinn • Pipar TBWA • WOW • Icelandair • Landsvirkjun • Advania • Alvogen • Landsbankinn • Mannvit • Nýherji • Reiknistofa bankanna • Eik fasteignafélag • Grant Thornton • Glamour • BDO • Sjóvá • Canadian Embassy • Viðskiptaráð • FESTI • Samtök Iðnaðarins.

Funding opportunities for internships abroad

Students can apply for an Erasmus grant to go on an internship in Europe for 2-12 months. Students who have previously been in the Erasmus exchange program can apply for funding for an internship.

The amount of the grant depends on the destination, but is in the range of 450 to 550 € a month, students also receive a travel grant, in the range 275- € 1,100 depending on the destination.

Follow the instruction on the webpage Erasmus+in Iceland .

In order to find an internship there are a number of websites that can be referenced:

Students from RU doing internship abroad have so far always been able to receive an Erasmus grant. However, if the popularity increases, students can apply for Nordplus grant. For further information, visit the International Office at RU.


Admissions requirements

  • BSc degree in business administration, economics or related subjects,
  • BSc or BA degree in other fields provided that upon starting the programme, the applicant has successfully passed undergraduate courses in the areas of accounting and managerial accounting or will take such courses at RU in place of elective courses during the Master's studies.
  • Generally we require a first-class grade  (GPA 7.25 or above) according to Icelandic grading scale in an undergraduate programme.
  • Further education and professional experience benefit applicants in the evaluation process.
  • Excellent English language skills.

Applications and accompanying documents

All applicants must submit an electronic application and attach the required accompanying documents. The following documents need to accompany applications (they should be supplied in English):

  • Curriculum vitae with a photograph
  • Official university transcripts of records and diplomas
  • Personal statement (Why are you applying to the programme and what is your aim in pursuing the programme? [up to 300 words in English])
  • Please provide contact information for one indvidual who can assess the ability of the applicant to pursue the programme. A letter of recommendation may be required.
  •  Accompanying documents need to submitted by the application deadline. Applicants are only summoned for an interview if they have submitted all required accompanying documents on time.

Application deadline and tuition fees

The application deadline is 30 April.
Applicants outside the EU/EEA must submit an application prior to 1 February.

Evaluation of previous studies

If students have completed university-level courses, they can apply for those previous studies to be evaluated for transfer of credit. Rules and form for evaluation of previous studies.

Contact us


Jóhanna Vernharðsdóttir

Programme Administrator


Stefan Wendt

Programme Director

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