The Reykjavik University Centre for Research on Innovation and Entrepreneurship (CRIE)

The Reykjavik University Centre for Research on Innovation and Entrepreneurship (CRIE) has built an international reputation in the areas of innovation and entrepreneurship, including research on the role of design in service innovation, experience-based innovation and the founding and growth of new ventures.

Current research projects include the following:

• Longitudinal research on new firms
• Experience staging in SMEs
• Aesthetic design
  
• Business model innovation in creative sectors
• Social innovation in South Africa

CRIE's Director is Marina Candi