Digital Management and Data Analysis

In this cross-disciplinary study, students acquire essential skills within management and digital science domains. The study addresses, for instance, management, data analysis, system analysis and design, project management, database management, and cost analysis. Students build expertise and skills in the design, development, and implementation of information systems, emphasizing the management of digital and human resources, as well as data driven decision making.

Overview

Lockers in RUFor managers and consultants

The study addresses, for instance, management, data analysis, system analysis and design, project management, database management, and cost analysis. Students build expertise and skills in the design, development, and implementation of information systems, emphasising the management of digital, as well as data driven decision making. The programme is well suited for those who want to work as corporate information managers, consultants in the field or project managers in the implementation of information systems. The class sizes are small and close interaction is between students and faculty. Exceptional faculty take care of the teaching that features world-renowned professors.

Choice between MSc and Qualification at master level

Students can choose between a program structure that leads to an MSc degree and a programme structure as qualification at master level (MDMD). Both structures include 90 ECTS credits. Full-time study includes three terms: fall, spring, and summer term.

MSc degree

Students finish 60 ECTS credits in courses according to the program structure and a 30 ECTS-credit master‘s thesis. 

Qualification at master level (MDMD)

Students finish 90 ECTS credits in courses according to the program structure. Students have the opportunity to take an internship of up to 15 ECTS credits. 

Dean's Selection Grant for RU Department of Business and Economics

The recipient of the Dean´s Selection Grant pays undergraduate fees instead of graduate fees. Students with the highest grade in a graduate programme each semester are applicable. In order to receive the award students must complete 30 ECTS units per semester and follow the programme structure. More information about the grant can be found here.

Information for current students

Careers

Digital technology has evolved dramatically in past years, becoming a key driver of competitive advantage, including optimization of processes, informed decision-making, and new opportunity identification. Furthermore, in today's landscape of continuous change, digital technology equips companies to anticipate and address challenges effectively. Graduates with a master's degree in "Digital Management and Data Analysis" acquire the skills to take on diverse, high-impact roles, blending technical expertise with a strategic vision and approach. These roles span various sectors, public and private, focusing on optimizing digital systems, leveraging data, driving innovation, and offering strategic consultation to guide any organisation forward.

Academic staff

The focus of staff research is on innovation and entrepreneurship, finance and economics, corporate governance, marketing and human resource management. RU Department of Business Administration is committed to excellence in research and academic staff collaborates with researchers in other fields such as Computer Science and Psychology, within RU and internationally. Students also benefit from the Department's extensive network of international professors and guest lecturers from the business community.   

Academic staff at RU Department of Business Administration, graduate study.

Internship

Internship - A great opportunity 
By completing an internship a student's knowledge, skills and abilities are enhanced. This is usually done through hands-on projects, and so, graduates are better prepared for their future careers. Students are assigned a supervisor within a company or institution and a full-time faculty member as a supervisor during the period of the internship. 

Credits
Students can complete 7,5 ECTS, 15 ECTS, or 30 ECTS, depending on the length of the internship. Internships of 30 ECTS are only available for students that complete their internship abroad. Generally, internships are unpaid.

Students can choose between three options:

Option 1: Students apply for internship positions arranged by RU Department of Business and Economics with Icelandic companies. 

Option 2: Students arrange an internship with companies themselves and get the internship approved by RU Department of Business Administration. 

Option 3: Students find international internships themselves, and get it approved by RU Department of Business and Economics. 

Facilities


RUCampus

Our University building offers an optimal study environment. Support services, study areas, coffee shop and gym.

IT facilities

Our IT Services provide a range of computer facilities to help you study. IT suites are located across campus – many with 24-hour access. IT facilities also include:

  • Wireless network 
  • Extensive printing facilities 
  • Adapted PCs for students with disabilities or additional learning needs 

Student study areas

Students have 24-hour access, during term time, to group rooms and private study desks. There is a especially dedicated study area for Graduate students.

Student Union

The University of Reykjavik Student's Union is the focus of many student activities on campus.

Sports Facilities

In the basement of the university, World Class runs a gym which offers discounts to students.

University Book shop

In the main building you can find the book store, Boksala Studenta, which stocks all the books you will need for your studies.

Food

There are three shops and cafés in the building that sell food and beverages to students.

  • Kaffitár sells a selection of coffee drinks, light snacks and bakery products. 
  • Malið serves hot food everyday, plus snacks and refreshments. 
  • The University shop (Haskolabudin) sells groceries, household items and snacks. 

Reykjavik University Campus

Set in one of the most beautiful areas of Reykjavik right next to Iceland's only geothermal beach, the newly built campus offers students modern first-rate facilities. The building has well equipped classrooms and students have 24-hour access to the spacious study facilities.

Environmentally conscious

The campus is one of Iceland's most automated buildings designed to provide an environment optimal for working using the lowest amount of energy.

Automated blinds and windows

In the main areas of the building the blinds and windows are controlled by a weather station positioned on top of the University roof. The weather station collects information about wind direction and outside temperature adjusting windows accordingly, and blinds are automated to ensure direct sunlight does not disturb students working.

A breath of fresh air

The University building is constantly ventilated with natural fresh air using the NAVENT system. Fresh air is drawn into the building and then pumped into the rooms. Special CO2 monitors ensure the correct levels of oxygen in the rooms. Heaters ensure that the air pumped into the rooms maintains the correct air temperature. In the summer time the air pumps drag warm air from the building and pump fresh and cooler air in its place.

Intelligent lighting system

Every light in the University has its own IP address and is controlled by the automated system. Light sensors ensure lighting is only on when rooms are in use. Large windows let in natural daylight which creates a more pleasant working environment.

Beach-and-uni

Beautiful surroundings

Our campus is in a unique position of being set in one of the most popular outdoor areas of Reykjavik.

  • The University of Reykjavik is located right next to Iceland's only geothermal beach,  Nauthólsvík. Students can enjoy swimming in the geothermally heated sea, or relax in the hot tub on the beach. 
  • Right next to the campus is the most environmentally friendly restaurant in Reykjavik, Nauthóll, which has been awarded the Nordic Environmental "Svan Certificate,"  and was the first restaurant in Reykjavik to receive this certification. 
  • Students can enjoy the many foot and bicycle paths in the neighbouring forest. 
  • Students can visit the nearby Perlan situated on top of the city's geothermal storage tanks.

Structure 

Choice between MSc and Qualification at master level

Students can choose between a program structure that leads to an MSc degree and a program structure as qualification at master level (MDMD). Both structures include 90 ECTS credits. Full-time study includes three terms: fall, spring, and summer term.

MSc degree

Students finish 60 ECTS credits in courses according to the program structure and a 30 ECTS-credit master‘s thesis. 

Qualification at master level (MDMD)

Students finish 90 ECTS credits in courses according to the program structure. Students have the opportunity to take an internship of up to 15 ECTS credits. 

Term structure

Full-time study includes 30 ECTS credits per term.

  • Fall term: August-December.
  • Spring term: January-May.
  • Summer term: June-September.

Maximum study period

The program structure follows the idea of full-time study, but students have the opportunity to study part-time. The maximum study period is six terms (two years).

Programme structure

MSc   
Autumn Spring Summer 

  • V-712-STJO Strategic Management (7.5 ECTS)
Elective: choose 3 out of five:
  • V-746-ENAR Enterprise Architectures (7.5 ECTS)
  • V-733-DIGI Digital and Information System Management (7,5 ECTS)
  • T-809-DATA Data Mining and Machine Learning (8 ECTS)*
  • T-750-SMAC Statistical modelling & computation (6 ECTS)* / T-786-APDS Appplied Data Science (6 ECTS)**
  • Elective (7,5 ECTS)

  • V-716-BPMA Business Process Management (7.5 ECTS)
  • V-714-BETH Business Ethics (3.75 ECTS)
  • V-784-REK5 Business Intelligence and Analytics (7.5 ECTS)
  • V-819-TEMT Topics in Emerging Technologies (3,75 ECTS)
  • V-765-REM1 Business Research Methodology 1 (3,75 ECTS)
  • V-825-REM2 Business Research Methodology 2 (3,75 ECTS)

  • V-898-REPR Research Proposal (0 ECTS) 

  • V-898-THES Thesis (30 ECTS)
   
 MDMD  
 AutumnSpring Summer 

  • V-712-STJO Strategic Management (7.5 ECTS)
Elective: choose 3 out of five:
  • V-746-ENAR Enterprise Architectures (7.5 ECTS)
  • V-733-DIGI Digital and Information System Management (7,5 ECTS)
  • T-809-DATA Data Mining and Machine Learning (8 ECTS)*
  • T-750-SMAC Statistical modelling & computation (6 ECTS)* / T-786-APDS Appplied Data Science (6 ECTS)**
  • Elective (7,5 ECTS)

  • V-716-BPMA Business Process Management (7.5 ECTS)
  • V-714-BETH Business Ethics (3.75 ECTS)
  • V-784-REK5 Business Intelligence and Analytics (7.5 ECTS)
  • V-819-TEMT Topics in Emerging Technologies (3,75 ECTS)
  • Elective/Internship (7.5 ECTS) 

  • Elective/Internship (7.5 ECTS)
  • Elective/Internship (7.5 ECTS)
  • Elective (7.5 ECTS)
  • Elective (7.5 ECTS) 

  ** Maximum 15 ECTS credits can be used for internship. 

* Knowledge in Python required

** Prerequisite: Students must have completed T-809-DATA

Information for current students

 

 

Admissions

Application deadline

The application deadline is April 30. Applicants from outside the EU/EEA must submit an application prior to February 1.

The master programme in Information Management has an interdisciplinary focus on business administration and computer science. It covers management, information systems, business analytics, process management, database systems and cost analysis, and more. Students are therefore required to have a background in business administration and computer science.

Admissions requirements

  • Background in business administration and computer sciences based on:
  • BSc degree in business administration/economics or computer sciences, and further education or 

     professional experience.

  • Further education or professional experience for students with degree in computer science: e.g., budgeting, financial management, accounting and preparation of financial statements, business strategy development and implementation.

  • Further education or professional experience for students with degree in business administration: e.g., programming, software assessment and implementation, database management, IT strategy development and implementation.

  • Generally we require a first-class grade (GPA 7.25 or above) according to Icelandic grading scale in an undergraduate programme.

  • Excellent English language skills.

Applications accompanying documents

All applicants must submit an electronic application and attach the required accompanying documents. The following documents need to accompany applications (they should be supplied in English):

  • Curriculum vitae with a photograph.
  • Official university transcripts of records and diplomas.
  • Personal statement (Why are you applying to the programme and what is your aim in pursuing the programme? [up to 300 words in English]).
  • Please provide contact information for one individual who can assess the ability of the applicant to pursue the programme. A letter of recommendation may be required.
  • For students whose first language is not English proof of English proficiency must be provided, based on, e.g., TOEFL or IELTS. Minimum English language test scores TOEFL: 577 (PBT) or 91 (iBT) or above OR IELTS: 6.5 or above, academic.
  • Accompanying documents need to submitted by the application deadline. Applicants are only summoned for an interview if they have submitted all required accompanying documents on time.

Tuition fees and evaluation of previous studies

Information about tuition fees: Tuition fees

Evaluation of previous studies: If students have completed university-level courses, they can apply for those previous studies to be evaluated for transfer of credit. Rules and form for evaluation of previous studies 

Rules and form for evaluation of previous studies.

Contact us

Got any questions?

We welcome enquiries via e-mail or phone.

Sigrun-a-Heygum-Olafsdottir

Sigrún Ólafsdóttir

Programme Administrator

Laufey-Bjarnadottir-S_W-2-

Laufey Bjarnadóttir

Programme Administrator

Hallur-Thor-Sigurdarson_sh

Hallur Þór Sigurðarson

Programme Director



Apply

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