Center for Research in Marketing and Consumer Psychology

The CRMC uses diverse methodological approaches where traditional survey techniques are supplemented using observational, real-time methods such as conjoint analysis and biometrics (eye tracking, EEG, facial expressions, GSR). The CRMC adopts an interdisciplinary approach combining marketing, psychology, and economics. 

The CRMC collaborates with international researchers and practitioners in marketing and consumer psychology, leading to more excellent intersectoral knowledge transfer and high scientific impact. The scientific effect is on conceptual (development theory/framework), applied (consumer behaviour research in real-life settings and especially consumer choice behaviours), and methodological levels (experimental designs).