Wise Up to Succeed: RU Professor Susanne Durst's Collaborative Project for Practical Entrepreneurial Wisdom
Reykjavik University (RU) Professor Susanne Durst, alongside collaborators Florian Kragulj from Vienna University of Economics and Business – WU and Raysa Rocha from the University of Beira Interior – UBI, is leading a project with a straightforward goal: address key challenges in European entrepreneurship.
Susanne Durst, Professor of Management at the Department of Business Administration at Reykjavik University
Challenges at Hand
Europe is grappling with a shortage of entrepreneurs, partly due to changing demographics and the unattractiveness of business succession. The "Wise Up to Succeed" project aims to change that narrative, making business succession more appealing.
Empowering Future Leaders
The project also recognises the need to reshape the thinking of business successors. With a goal of empowering these persons, the focus is on imparting practical wisdom for sustainable and responsible decision-making.
Practical Training Approach
A tailored c-VET curriculum zeroes in on SMEs business successors, emphasising responsible decision-making. Blending online learning with local and international peer workshops, the project introduces the Wise Up Game, an innovative tool embedding sustainability and responsibility in daily entrepreneurial practices.
Making Succession Attractive
The endgame is simple – making SMEs' business succession more attractive. The project aims to embed sustainability and responsibility at the core of entrepreneurial choices by arming successors with skills for practically wise decisions.
Broad Impact
Beyond individual success stories, the project aims to contribute to European SMEs' overall growth and sustainability. The results could be applied in various contexts.
Professor Durst's Expertise
Professor Susanne Durst, recognised for her work in management, including a recent award-winning paper (Journal of Knowledge Management), brings her expertise to the project. Her leadership is instrumental in steering the initiative towards a practical and impactful outcome.
As the "Wise Up to Succeed" project unfolds, Professor Durst and her colleagues are committed to creating a new wave of entrepreneurs – knowledgeable, practical, and ready to make sustainable and responsible business decisions.
To learn more about the "Wise Up to Succeed" project, visit [https://www.wiseup2succeed.eu/].
