Research Projects

  1. Icelandic Research Fund: Experimental Analysis of Online Consumer Behavior and its Relevance to Online Healthy Food Marketing (Ongoing)
  2. Samtök Fyrirtækja í Sjávarútvegi (SFS): Icelandic Fish Consumption and Consumer Behavior – An Investigation using Choice-Based Conjoint Analysis (Ongoing)
  3. Eimskip: Impact of Social Media Message Design and Content on Customer Behavior (Ongoing)
  4. Icelandair: Assessing the value of social media posts and ads (Ongoing)
  5. Icelandair: The Impact of Icelandair´s Social Media Message Design and Content on Customer Behavior
  6. Samtök Fyrirtækja í Sjávarútvegi (SFS): Fish Consumption and Distribution in Iceland
  7. ISAVIA: Customer Experience Strategy for ISAVIA
  8. Icelandair: Analysis of Social Media Marketing and Consumer Behavior
  9. Icelandair: Experimental Analysis of Social Media Marketing and Consumer Behavior in Collaboration with Icelandair


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