Research Projects

  1. Icelandic Research Fund: Experimental Analysis of Online Consumer Behavior and its Relevance to Online Healthy Food Marketing (Ongoing)
  2. Samtök Fyrirtækja í Sjávarútvegi (SFS): Icelandic Fish Consumption and Consumer Behavior – An Investigation using Choice-Based Conjoint Analysis (Ongoing)
  3. Icelandair: Customer experience and social media (Ongoing)

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