CRMC

Center for Research in Marketing and Consumer Psychology

CRMC's hovedmål er at forske i forskning som giver indsigt i marketing og forbrugernes adfærd inden for sundhedsmarkedsmarkedsføring, og turisme, og at analysere konsekvenserne af sådan indsigt for islandske og nordiske industrier. CRMC-forskningen fokuserer på køberadfærd så vel som markedsførere kan skabe værdi for forbrukerne. The CRMC uses multifarious methodological approaches where traditional survey techniques are supplemented using observational, real-time methods such as conjoint analysis and biometrics (eye tracking, EEG, facial expressions, GSR). The CRMC adopts an interdisciplinary approach combining marketing, psychology, and economics. 

The CRMC collaborates with international researchers and practitioners in the field of marketing and consumer psychology, leading to greater intersectoral knowledge transfer and increased scientific impact. De wetenschappelijke impact is op een conceptueel (ontwikkelings theorie / kader), toegepast (consumer behavior research in real life settings and especially consumer choice behaviors) and methodological levels (experimental designs).