Iceland School of Fisheries

Iceland School of Fisheries

Session 1

Monday 

9:00 - 10:00 Opening session
Minister of Fisheries and rector of RU

10:00 - 12:00 Introduction to fisheries globally
Grímur Valdimarsson, PhD, Senior Advisor at Ministry of industries and innovation
Bjarni Már Magnússon, PhD, Assistant Professor at Law School, Reykjavik University

12:00 - 13:00 Lunch

13:00 - 15:00 Marine resources. Stock assessment
Einar Hjörleifsson, PhD, Scientists at Marine Research Institute

15:00 - 17:00 Company visit
Marine Research Institute - www.hafro.is

Tuesday 

9:00 - 12:00 Fisheries management and economics
Daði Már Kristófersson, PhD, Professor. Dean of School of Social Sciences - Administration at University of Iceland

12:00 - 13:00 Lunch

13:00 - 15:00 Fishing Technology
Haraldur Einarsson, PhD, Scientists at Marine Research Institute

15:00 - 17:00 Company visit
Hampiðjan - www.hampidjan.is

Wednesday 

9:00 - 12:00 Quality Management, Fish handling
Sveinn Margeirsson, PhD, CEO of Matis ltd. - Icelandic Food and Biotech R&D
Arnljotur Bjarki Bergsson, Director at Matis ltd. Icelandic Food and Biotech R&D

12:00 - 13:00 Lunch

13:00 - 15:00 Fish Processing Technology
Guðbjörg H. Guðmundsdóttir, MSc in Industrial Engineering. Marel Fish Industry, Innovation Project Manager

15:00 - 17:00 Company visit
Marel - www.marel.com

Thursday 

9:00 - 12:00 Marketing of Seafood
Valdimar Sigurðsson, PhD, in Marketing with speciality in Consumer Pshyology at Reykjavik University
Brynjólfur Eyjólfsson, Marketing Director at HB Grandi

12:00 - 13:00 Lunch

13:00 - 15:00 Management of fisheries companies
Kristján Vigfússon, Director of the Reykjavik University MBA Program
Eggert Benedikt Guðmundsson, Former CEO of HB Grandi

15:00 - 17:00 Company visit
HB-Grandi - www.hbgrandi.com

Friday 

9:00 - 15:00 Business Spinoffs & Innovation in Fisheries
Þór Sigfússon, PhD, Founder and CEO of The Ocean Cluster House

15:00 - 17:00 Company visit
Iceland Ocean Cluster - www.sjavarklasinn.is

Saturday 

9:00 - 17:00 Field Trip to Vestmanna islands
Vinnslustöðin - www.vsv.is

Learning Outcomes


  • Introduction to fisheries globally

Grímur Valdimarsson, PhD, Senior Advisor at Ministry of industries and innovation
Learning outcomes: Development of fisheries internationally. Influence of environmentalism, ecosystem approach and ecolabelling. International fish trade and the food safety rules as set by the World Trade Organization.

Bjarni Már Magnússon, PhD,Assistand Professor at Law School, Reykjavik University
Learning outcomes:
After Dr. Magnússon‘s presentation participants will have a understanding of the legal framework of the international law of the sea, with special emphasis on fisheries, and how the framework is developed. In addition participants should be able to apply the main principles of international law of the sea when working on projects concerning the ocean.


  • Marine resources. Stock assessment

Einar Hjörleifsson, PhD, Scientists at Marine Research Institute
Learning outcomes: At the end of the lecture it is anticipated that participants appreciate that: Fisheries science is a quantitative science requiring extensive monitoring and high quality data. Natural resource management is first and foremost management of humans not nature. The application of precautionary approach in fisheries management and long term gain for the fishing industry go hand in hand.

  • Fisheries management and economics

Daði Már Kristófersson, PhD, Professor. Dean of School of Social Sciences - Administration at University of Iceland
Learning outcomes:
Fisheries management and economics will provide participants with a fundamental understanding of basic resource economics, efficient resource management and the basic principles of a effective fisheries policy and to provide knowledge of the design and implementation of such a policy.  Participants  should be able to evaluate fisheries exploitation regimes in terms of overall effectiveness and efficiency and understand how policy can be changed to improve efficiency.


  • Fishing Technology

Haraldur A. Einarsson, PhD, Scientists at Marine Research Institute
Learning outcomes: In this lecture we will look at how fishing gears are really working and why so many types of fishing gears are in use. How fishing gears effect environmentally and some myth about fishing gears. How we can measure the environmental factors of fishing gears as well what we cannot (or are very difficult) to measure.  The main outcome will be better understanding of the flexibility of using various  fishing technology and the real environmental problems we need to deal with. 

  •  Quality Management, Fish handling

Sveinn Margeirsson, PhD, CEO of Matis ltd. - Icelandic Food and Biotech R&D
Arnljotur Bjarki Bergsson, Director at Matis ltd. Icelandic Food and Biotech R&D
Learning outcomes: At the end of Dr. Margeirsson's lecture participants will have an understanding of the value of research in the tomorrow's fishing and biotechnology industries, understand the importance of bridging the gap between universities and industry, understand the importance of sustainable utilization of fish and how careful handling, cooling and transport increase value and ROI, and appreciate the value in fully utilizing raw material.

  •  Fish Processing Technology

Guðbjörg H. Guðmundsdóttir, MSc in Industrial Engineering. Marel Fish Industry, Innovation Project Manager
Learning outcomes:
Marel is the leading global provider of advanced equipment and systems for the food processing industry worldwide. After this course participants will have an overview of the newest and most advanced equipment and software  that enables fish processors to optimize yield, throughput and product quality.


  • Marketing of Seafood

Valdimar Sigurðsson PhD, in Marketing with speciality in Consumer Pshyology at Reykjavik University
Brynjólfur Eyjólfsson, Marketing Director at HB Grandi
Learning Outcomes:
The lectures and discussions will focus on strategic marketing, brand management and consumer psychology related to the fishing industry.
Participants will understand the importance of key marketing metrics, consumer psychology and branding conceptualization as well as being able to account for selected concepts, theories, methods and practice in both marketing strategy and branding. Furthermore, they will be able to discuss the strength and weakness related to the concepts, theories, methods and practice in marketing management.
Consequently, participants will have developed the necessary learning  for further studies in marketing.

  • Management of fisheries companies

Kristján Vigfússon, Director of the Reykjavik University MBA Program
Eggert Benedikt Guðmundsson, Former CEO of HB Grandi
Learning outcomes: The objective of this session is to demonstrate how the fisheries companies need to be managed based on the three pillars of sustainability: The economic, environmental and social. The key drivers of economic profitability are explored with a focus on the importance of the synchronized value chain, on utilization and yield, and on quality. The environmental factors are explored in terms of biological stability, but also as related to their value in the market. Social issues, specific to the fishing industry, are briefly covered as an integral part of the issues managers need to keep on the top of their agenda.

  • Business Spinoffs & Innovation in Fisheries

Þór Sigfússon, PhD, Founder and CEO of The Ocean Cluster House
Learning outcomes: The Iceland Ocean Cluster (IOC) is a successful seafood/industrial collaboration resulting in several new start-ups, incubation, spin-out activity and innovation in different sectors of the ocean industry. The focus of this course is to show how new enterprises can be developed in collaboration between different companies in fisheries and technology. Participants will be introduced the largest incubator center related to fisheries in the North Atlantic, The Ocean Cluster House in the Reykjavik harbour, and have dialogue with new startups which are creating more value from the fish.


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