In an open world the main barriers to successful business are no longer to be found in geographic distances or political systems. The obstacles today are human: the lack of knowledge, understanding and imagination to extend and transcend accepted boundaries.

 Reykjavik University groups a community formed by students, professors, staff members, Alumni, organizations, businesses and institutions which together work with effort and imagination in the search and sharing of knowledge, professional practices, innovative and entreprenurial thinking for all those individuals and societies motivated by a world in constant change.

Today, the world and our societies in particular demand new ways of thinking and multicultural values. RU´s community objective is to prepare and form them to be ready for those new challenges with the vision to become the leaders of this revolutionary change that we currently face.